We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own.  In this episode, I hear from Lucy Cleland, co-founder and editorial director of the renowned B Corp Certified lifestyle magazine Country & Town House. Lucy co-founded the magazine in 2007, just before the financial crash of 2008, and has since continually advocated for living a ‘life in balance’ through its very popular print and digital editions.  Keep listening to learn why Lucy thinks brand is important for any business but also why timing on developing it is key. Lucy's advice: Be aware of your market, and your position within it Concentrate on your unique selling pointWhen you’re starting out, brand is not necessarily the most urgent or important thing, as there’ll be so much else to get on top ofTake advice from your shareholders or board if possibleInvest in design and good writersConsider the ethos of B Corp and promote its message where appropriateYour branding may grow organically with your businessUse LinkedIn for help and adviceRemember you are your own best resourceFF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason.  Let us know how your start up journey is going or if you have any questions you would like us to discuss in future episodes.  FF&M recommends:  LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Support the Show.