Episodes
How would you beat Amazon using Jobs-to-be-Done innovation methods.
Published 03/23/21
How would you beat Apple using Jobs-to-be-Done innovation methods?
Published 03/15/21
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry...
Published 02/22/21
Can Jobs-to-be-Done innovation help stop Trumpism? What is the role of companies?
Published 01/19/21
In this episode, we look at a few different elements of Jobs Theory using United Airlines. How would you beat a huge airline like United? And who is the real competition for airlines. As Covid makes clear, airlines are not just competing with other...
Published 07/31/20
How would you build a product strategy to win in the education market?
Published 06/24/20
How should you change your product strategy to respond to coronavirus?
Published 05/18/20
Learn how to use Jobs-to-be-Done innovation methods to beat Zoom.
Published 03/31/20
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack.
Published 03/17/20
Learn how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps
Published 03/02/20
Learn how to use Jobs-to-be-Done innovation methods to beat Microsoft.
Published 02/18/20
Learn how to define your customer's Job-to-be-Done using Facebook as an example.
Published 12/05/19
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