On this week's episode of What's at Stake, Penta Partner Bryan DeAngelis is joined by crisis management educators and experts, New York City Managing Partner Andy Whitehouse and Managing Director Jonathan Graffeo. The group discusses the fine line between a brand hiccup and a full-blown crisis and analyzes what makes or breaks a company during tumultuous times, focusing on how essential stakeholder relationships are during times of crisis. Andy, Jonathan, and Bryan explain strategies that can shield a brand from the irreversible damage of a poorly handled misstep. They ultimately reveal how a proactive approach to crisis preparation and response insists on a brand creating and sticking to strong core values, including empathy. The group's conversation also showcases the demand for a thoughtfully compiled crisis response team, fluent in the language of preparation and reputation management when anticipating or directly facing an organizational crisis. Andy and Jonathan also emphasize that a company's response to a crisis is often scrutinized more than the crisis itself.  This week's episode is a true masterclass in crisis response. Tune in!