On this episode, Pete and Julie welcome Analyst Relations expert and evangelist Robin Schaffer to the show for a discussion on the role and impact of analyst relations in the modern HR technology marketplace. After some HR and payroll provider news and product updates, the group discusses how analyst relations have changed in recent years, the role of the industry analyst in the buying process and vendor growth journey, and how buyers and providers can gain strategic value from analyst engagement and insights, including key considerations for buy-side users of analyst research in sourcing decisions. Robin shares her POV on key questions such as why startups should engage industry analysts early in their product lifecycle, engagement strategy considerations, where analyst relations should report in the organization, why analyst relations and public relations are not the same but must work closely and in concert together, and key insights and go-to resources for maturing analyst relation programs. Connect with Robin: ⁠ www.Schafferar.com⁠ [email protected]⁠ LinkedIn: ⁠www.linkedin.com/in/schafferar/⁠ YouTube: ⁠www.youtube.com/@SSIAresearch/videos⁠ Analysts on Analyst Relations: The SageCircle Guide: ⁠bit.ly/44GYWG4⁠ Connect with the show: LinkedIn: ⁠⁠www.linkedin.com/company/hr-payroll-2-0⁠⁠  Twitter: ⁠⁠@HRPayroll2_0⁠⁠ ⁠⁠@PeteTiliakos⁠⁠ ⁠⁠@JulieFer_HR⁠⁠