One of the most pressing topics affecting businesses of all sizes and sectors is sustainability and the transition to a net-zero carbon economy. And the last 12 months have accelerated the need for businesses to act in this space, so in this episode we talk to Mans Tesch, Chief Strategy Officer, ASP & MENA at WPP's marketing and communications agency Grey to explore the role brand can play in helping businesses to achieve their sustainability goals. Interviewer: Andrea De Vincentiis, Regional Head of B2B Marketing, Asia-Pacific, HSBC Speaker: Måns Tesch, Chief Strategy Officer, Asia Pacific, Middle East & Africa, Grey See acast.com/privacy for privacy and opt-out information.