Episodes
This edition we dive into:
• Old school channels - should you still use them?
• Confusing HubSpot Form options - explained!
• Using the Prospects tool
• Tickets created from forwarded emails - best practices
• Workflow unenrollment feature
• Are you relying on Paid Channels too much?
• HubSpot Custom Report Builder - intro series
• Reminder about Phishing attacks
• Do you need help with your HubSpot portal?
Full show notes available at:...
Published 09/01/22
This edition we dive into:
• Managing contact hygiene
• The hidden danger of churn
• Finding bounced contacts, including Mailbox full
• Unbouncing contacts manually
• Managing duplicate contacts
• Using surveys to check customer interactions
• Automating notifications and tasks to help manage contacts
• What to do versus How to do it
• Using contact validation services
• Quotes of the week
• Need help with your HubSpot portal?
Full show notes available at:...
Published 08/25/22
This edition we dive into:
• The power of incremental growth
• List layouts can now be saved per list
• Make sure you use Email Subscription Types properly
• Frequency versus Relevancy in your email strategy
• How to update a Contact when they’ve left a company
• Automatically Re-Open a Closed ticket when a customer replies (to a Closed ticket)
• Compare email performance in a workflow
• Workflow gotcha - avoiding race conditions
• Custom Reporting tip - using Date Frequency versus Date Part...
Published 08/18/22
This edition we dive into:
• Automation and Attribution
• Last Referring Site property
• Call Direction when logging calls
• Menus on Customer portals
• CMS Hub Free announced
• CMS Hub Starter improvements
• Bad pricing pages
Full show notes available at: https://www.hubshots.com/episodes/episode-282
Recorded: Thursday 28 June 2022 | Published: Friday 08 July 2022
Published 07/07/22
This edition we dive into:
• What HubSpot CTAs are
• The 4 Main Benefits of HubSpot CTAs
• Where to use them
• The types of CTAs (Simple, Multivariate, Smart)
• Examples of CTAs
• Reporting on CTAs
• Using CTAs in Lists, Reports, Workflows
• Associating CTAs with HubSpot campaigns
• Permissions for limiting access to CTAs
• Plus, when not to use HubSpot CTAs
Full show notes available at: https://www.hubshots.com/episodes/episode-281
Recorded: Thursday 15 June 2022 | Published: Friday 24...
Published 06/23/22
This edition we dive into:
• Types of HubSpot Lists
• Categories of list criteria
• List Limits
• Examples of Active Lists
• Active List Power Tips
• Static Lists - why would you use them?
• Reporting on List growth over time
• Using Lists in other Lists
• Using Lists in Contact Views
• Using Lists in Popup Form Targeting
• Using Lists in Email marketing
• Using Lists in Workflows
• Using Lists in Reports
• Using Lists in Dashboards
• Using Lists in Smart Content
• Using Static Lists in...
Published 06/02/22
This edition we dive into:
• HubSpot Forms in detail, including
• Regular forms
• Popup forms (including Click through forms)
• When and how to use progressive form fields
• When and how to use behavioural targeting
• How to measure form results
• Best practices for form naming conventions
• Form integrations
• How to trigger workflows from form submissions
Full show notes available at: https://www.hubshots.com/episodes/episode-279
Recorded: Wednesday 18 May 2022 | Published: Friday 20 May...
Published 05/19/22
This edition we dive into:
• How to build a marketing campaign in HubSpot from start to finish, including
• HubSpot Lists, files, Landing pages, CTAs and emails
• HubSpot Workflows and Campaigns
• HubSpot Reports and Dashboards
• PLUS: A Google doc with all the key details of a campaign end-to-end for you to copy (see Shot 2)
Full show notes available at: https://www.hubshots.com/episodes/episode-278
Recorded: Wednesday 04 May 2022 | Published: Friday 06 May 2022
Published 05/05/22
This edition we dive into:
• Quick tips for improving your HubSpot efficiency and impact, including
• Using Progressive Form fields
• How to merge contacts in HubSpot *
• How to view all properties on a contact
• How to export contacts *
• How to pin notes on the HubSpot activity timeline *
• How to filter activity timeline items
• 4 tips for using Views *
• How to add a simple feedback popup on your site
• How to add NPS survey reminder emails *
• Reminder to focus on what you can control
•...
Published 04/08/22
This edition we dive into:
• Speed of response is your differentiator
• Overview of the 6 main areas of HubSpot Service Hub
• Quick tips and details using Service Hub
• Service Hub Quick Start Guide - how get started with Service Hub
• When to upgrade from Service Start to Pro to Enterprise
• What’s still missing from Service Hub
• Service Hub training course recommendations
Full show notes available at: https://www.hubshots.com/episodes/episode-276
Recorded: Wednesday 23 March 2022 |...
Published 03/25/22
This edition we dive into:
• HubSpot’s Pirate Ad
• Expertise versus Opinions
• Tips for using Conversations Inboxes for Marketing Email replies
• Using Email Scheduling in HubSpot (also works in Gmail extension) to send emails later
• Member Protected Knowledge Base articles
• Conversations Inbox Allow and Deny settings
• The science of when to post
• XSync for Xero
Full show notes available at: https://www.hubshots.com/episodes/episode-275
Recorded: Wednesday 2 March 2022 | Published:...
Published 03/04/22
This edition we dive into:
• What is enterprise functionality?
• Email open rate data with Apple Mail
• Image optimisation settings on web and landing pages
• Adding images into a contact timeline
• Sales pipeline partitioning
• Associating contacts and companies automatically
• Shopify attribution tip
• Deal and Revenue attribution
• Marketing attribution training
Full show notes available at: https://www.hubshots.com/episodes/episode-274
Recorded: Wednesday 23 February 2022 | Published:...
Published 02/24/22
This edition we dive into:
• Reducing friction
• The benefits of Marketing Contacts, plus 3 key recommendations for managing marketing contacts
• Custom Quote Templates beta
• More on Surveys versus Forms
• Unenrollment criteria on Deal workflows
• ROI in life
• Attribution issues with cookie consent
• Risk Management versus Efficiency
• Systems and processes quote
Full show notes available at: https://www.hubshots.com/episodes/episode-273
Recorded: Wednesday 16 February 2022 | Published:...
Published 02/18/22
This edition we dive into:
• The value of laziness
• Understanding internal marketing emails
• Setting Deal properties (difference between Create Deal cards and Sidebar cards)
• Avoiding Soft 404 errors from Knowledge Base articles
• A gotcha with the new Insert Proposed Times feature in Google emails
• Cookie settings causing attribution problems
• The 15 page limit in CMS Starter continues to frustrate
Full show notes available at:...
Published 02/11/22
This edition we dive into:
• Are webinars dead?
• Tons of tips for sales people for using HubSpot more efficiently, including
- Meetings
- Tasks
- Inbox connections
- Lead/customer revisit notifications
- Documents
- Snippets
- Templates
- Sequences
- Calling from App or browser
- Reporting (and scheduled dashboards)
- Meetings - inserting proposed times in emails
• HubSpot translated forms
• When to use HubSpot Surveys (instead of using Forms for surveys)
•...
Published 02/03/22
This edition we dive into:
• Thoughts for 2022
• Having perspective and avoiding distraction
• Efficiency and Effectiveness with HubSpot
• Using Version history on pages and emails to roll back to previous versions
• Attribution reporting in Campaigns
• Custom Object properties in Forms
• Latest Source properties
• Tips for Saving time with HubSpot Sales
• Global Search is your friend
• Saving Views with your preferred column layout
• Speeding up the HubSpot Add-on in Outlook
• Cancel and...
Published 01/27/22
This edition we dive into:
• Systems over goals
• The power of Active lists built on active lists
• Making some deal properties mandatory
• When to use multiple sales pipelines
• When to use tagging on knowledge base articles
• Tips for using Task queues with multiple users
• Staying calm under pressure
• A correction about email preference groups
• Quote of the week
Full show notes available at: https://www.hubshots.com/episodes/episode-269
Recorded: Monday 06 December 2021 | Published:...
Published 12/09/21
This edition we dive into our favourite features in HubSpot including:
• The timeline
• Marketing contacts
• Drag and drop page and email builder
• Workflows
• Popup forms
• Layout flexibility on Contacts, Dealers, Objects
• Custom Report Builder
• Dashboards
• Ads integration
• Social reporting
• Marketing attribution
• Campaigns
• Design Manager
• Conversations Inbox
• Snippets and Templates
• Meetings
• Task Queues
Full show notes available at:...
Published 11/25/21
This edition we dive into:
The top frustrations we hear from customers about using HubSpot (and possible solutions), including:
• Marketing contact tiers won’t downgrade
• Drag and Drop builder doesn’t work for me
• Chatflows are confusing to set up
• Can’t create multiple knowledge bases
• Knowledge base styling is limited
• Survey styling is limited
• Ads interface is confusing
• Can’t create carousel social posts
• Campaigns are confusing
• Can’t change Lifecycle stage property
• Can’t...
Published 11/18/21
This edition we dive into:
• Tools are your friend
• HubSpot Email Allow Lists (ie IP addresses for your IT team to implement)
• Why HubSpot Email Preference Groups (Enterprise) are finally awesome
• Setting up Custom Team Sidebars
• Automatically creating and managing Tickets from Conversations
• Custom Report Builder is your friend
Full show notes available here: www.hubshots.com/episodes/episode-266
Recorded: Wednesday 10 November 2021 | Published: Friday 12 November 2021
Published 11/11/21
This edition we dive into:
• Overcoming department silos
• Service Hub across departments
• Your survey feedback - thank you!
• Service Hub Knowledge Base tips and best practice checklist
• Custom Surveys
• Visible versus Invisible costs
• An appearance by Baby Yoda
Full show notes available here: www.hubshots.com/episodes/episode-265
Recorded: Monday 01 November 2021 | Published: Friday 05 November 2021
Published 11/04/21
This edition we dive into:
• Solving for the Problem
• HubSpot Social Monitoring
• Reporting on Meetings
• Custom Surveys
• Clone Workflow Action
• The start of the Google downfall?
Full show notes available here: www.hubshots.com/episodes/episode-264
Recorded: Monday 25 October 2021 | Published: Friday 29 October 2021
Published 10/28/21
This edition we dive into:
• HubSpot Payments announced
• HubSpot Roadmaps
• Using Analytics Views in Traffic Analytics reports
• How to send internal notifications when a new blog post is published
• How to optimise channels versus optimising ads in a channel
• How to use the Knowledge Base searched for terms to drive content ideas
• An example of a terrible sales process
• Using In-App Notification workflow actions
Full show notes available here:...
Published 10/21/21
This edition we dive into:
• Is the online event format over?
• Saved Sections in Emails and Pages
• HubSpot Deal Splits
• XML Sitemaps for your Knowledge Base articles
• HubSpot Clear Property Action in workflows
• Facebook fallout
• The cutest video of a goat and a monkey eating berries
• Are you interested in HubSpot Coaching?
Full show notes available here: www.hubshots.com/episodes/episode-262
Recorded: Monday 11 October 2021 | Published: Friday 15 October 2021
Published 10/14/21
This edition we dive into:
• Breaking down big goals
• HubSpot Ads sequences
• HubSpot Meetings overview
• HubSpot Workflow Action to add contacts to an Ads Audience
• Knowledge Base Support Forms
• Engagement Progressions
• Bookmarks in Google docs
Full show notes available here: www.hubshots.com/episodes/episode-261
Recorded: Monday 27 September 2021 | Published: Friday 01 October 2021
Published 10/01/21