This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds. It provides an overview of the relevant theory, describes results of 6 months of field research. (May 29, 2009)

Will Wight, founder of Maxis, looks at some of the more prominent examples of community creativity; how they grow, what attracts the members and why people pour so much time into them. (May 22, 2009)

Scott Snibbe of Sona Research discusses a distinct form of augmented reality focused on social interaction: social immersive media. He discusses design principles and interaction techniques to create strong emotional responses. (May 15, 2009)