Ellie Norman has worked in Agencies, Automotive and was until recently CMO of Formula One.She talks about the importance of knowing what colleagues are motivated by, what scares them and how marketers can harness their storytelling super power to paint a future others will bury into. She shares the story of the Formula One Streaming Service - the perils and pain of getting caught up in the heady excitement of bringing shiny products to market while letting the customer fade from view Key Takeaways Read the room with your head, heart and gut Build an “Ecosystem of Allies” across teams and partners Don’t disappear down rabbit holes Bring people with a diversity of perspectives intodesign To speed things up, slow them down. https://www.linkedin.com/in/ellietory/ https://www.marketingsociety.com/event/digital-day-london#speakers Be Inspired. Be Imaginal. Be more Human. CREATE Framework https://www.katzkiely.com/create Beep : https://wearebeep.com/ Beep on instagram https://www.instagram.com/katzykx Beep on twitter https://twitter.com/beepmindshift Beep on linkedin https://www.linkedin.com/company/10541958 Humans Leading Humans is brought to you in partnership with the Marketing Society. TMS inspire, accelerate and unite the worlds smartest leaders - find out more and join the global community https://www.marketingsociety.com/ Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/