Now more than ever, it’s important to understand that being authentic through your sales and marketing approach is crucial. As we walk through these trying times together, you may be worried about your business and you may be wondering if your sales and marketing approach is inappropriate given the current pandemic. Listen as I share my personal sales and marketing philosophy as it will hopefully provide you with the advice and tools to show up as you are and not in a “salesy” way. Things we’re covering in this episode: Personal sales and marketing philosophy Showing up with your strengths and personality creates authenticity Key elements needed to prepare for a sale Learn how to break down marketing and sales because they are not the same thing Role of mindset around sales and marketing. The Service Not Sales Workshop April 23-24: Virtual May 18-19: Philadelphia June 17-18: Austin July 23-24: Los Angeles August 27-28: Nashville These (hopefully) in-person and hands-on workshops will each take place over a day and a half. At the conclusion of the workshop, you will walk away with a plan and you will have the tools and techniques to execute that plan. You will be digging into who your main prospects are, how to be clear on your brand, how to lead with your strengths, how to message who you are, what you do next and more. To reserve your spot visit http://servicenotsalesworkshop.com/  . The same great content and takeaways will be available for April’s workshop that was originally taking place in Phoenix (April 23-24), but the workshop will now be virtual rather than in-person. Starting in May, the hope is that the remaining workshops will all be in-person, but we understand your concern given the current situation, and we want to be flexible and understanding (because we are)! As you register for these upcoming events, please be assured that we've instituted more flexible refund and rescheduling options if a workshop cannot proceed as planned (see terms and conditions at checkout for complete details).   Links Mentioned: http://www.getitdonechallenge.com/ https://www.facebook.com/HeatherJoyHubbard/ http://www.heatherjoyhubbard.com/podcast/how-to-sell-without-being-salesy/ http://www.heatherjoyhubbard.com/podcast/the-rich-is-in-the-niche/ Profit First, The Pumpkin Plan and Run Like Clockwork by Mike Michalowicz