Advertising in a post Coronavirus world -- What will stay and what will go?
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Description
To innovate or not to innovate? In this week’s episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what the state of advertising may look like in a post Coronavirus world. Will marketers stay with tried-and-true advertising? Or will this pandemic open up new avenues for innovation, testing, and exploration?
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