Political advertising, boycotts, and the new NewFronts
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Description
The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateurs also provide highlights and insights from the 2020 IAB NewFronts--who could be at risk as a result of the streaming TV revolution?
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