We first met Amy Smilovic, the creative force behind Tibi, last year when we interviewed her for the Icons Update. Her passion and conviction instantly blew us away and so we’re thrilled to speak to her again for ICONversations. The word we have picked for Amy is authenticity. As the founder of a fashion brand that continues to thrive in a notoriously fickle industry, she certainly knows a thing or two about this subject. Amy’s story is one of trusting your own instincts and the power of staying true to yourself – and it’s guaranteed to give you food for thought. Enjoy!