Today's classic episode will help you get the first version of your product up and out this weekend. We use a three-part framework to help you focus in on the one core feature you've got to nail that can be built by someone with no technical or product building skills in an afternoon. We also find your customers inertia and ride that wave to make it easier to use your product than not. We get help from an airbnb for lawn equipment startup and move the ball forward on the chronic pain idea.