Who doesn’t love a solution story: the tale of a grown-up woman who had a problem and thought ‘You know what? I am not going to wait for some f****r to fix this – I am just going to do it myself’. This is true of today's guest. Joanna Jensen suffered from eczema as a child and, when her own children were born with the same condition, she decided ‘enough is enough’. In 2010 she created Child’s Farm from her kitchen table and, by the end of the decade, it was the UK’s number one baby and child brand. She sold it to Cussons for £40 million last year. *does a little dance*. Anyway, it might sound like an enviably smooth ride but, like all of these stories, it is full of bumps, lumps, divorce, undiagnosed menopause and other crises. Fasten your seatbelts, Midults... PS: Speaking of solutions not problems, this episode is bravely brought to you by WomenWise, a new women’s healthcare company dedicated to improving women’s health as they go through the perimenopause, menopause and beyond. Go to WomenWise.Health for all the details. For once, it’s all about you. Learn more about your ad choices. Visit megaphone.fm/adchoices