Having someone over as a guest on your podcast is more than just interviewing this person. It's a lot about exchanging valuable insights and lessons while also potentially building a long-lasting relationship through meaningful conversation. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Reuben Swartz, Founder of Mimiran CRM and host of the Sales for Nerds Podcast. Reuben talks about using his experience and journey in consulting and how this eventually translated to having pleasant conversations over wine through podcast recordings! HIGHLIGHTS How the Sales for Nerds Podcast kicked off The reason for the release cadence for the podcast Audience growth depending on one's goals for his/her show Changes in the podcasting landscape over the years QUOTES Reuben on the commercialization of the podcast space: "Then you have a bunch of people coaching other folks on how to make money from your podcast. And there's nothing wrong with that per se but then you end up attracting a bunch of people who are really only there because they want to make money. They're not there because they have that enthusiasm and passion." Reuben on the business relationships that can be built after inviting someone on the show: "In terms of business people, some people don't respond. I haven't got a hundred percent success rate of getting guests to come on the show. I've been very pleasantly surprised at how easy it's been to get guests on. Even famous people on my bookshelf back here!" You can connect with Reuben and check out his work in the links below: LinkedIn: https://www.linkedin.com/in/reubenswartz/ Website: https://www.mimiran.com/ Sales for Nerds Podcast: https://podcasts.apple.com/us/podcast/sales-for-nerds/id1161950812 If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.