In the finale of Should I Fly, Professors Jim Pulcrano and Patrick Reinmoeller layout their conclusions on the big question; and find that things aren't so straightforward. Who should take responsibility for the aviation industry's emissions? How much is flying truly impacting the environment? When is enough travel enough? In this 7th episode,  they cover the tough choices that will need to be made to reign in the aviation industry, and the need for its survival. ————————— Credits: Produced by JohnJo Devlin Written and presented by Professors Jim Pulcrano and Patrick Reinmoeller Links: Read our new magazine, I by IMD, here. Discover IMD's leadership programmes here.