Foreseeing COVID negatively impacting women’s ability to stay and thrive in the workforce, Pamela Jeffrey, Founder and lead of The Prosperity Project was concerned about the impact this would have on not just the women themselves, but Canada’s prosperity.  So, she took action, focusing on women, and particularly women of equity-deserving communities, including Black, Indigenous, racialized, LGBTQ2S+, and physically challenged.      Pamela shares how this project came to be and the unique seed funding approach, with 60+ senior professional women committing to the cause – personally and financially.  She breaks down the 5-point plan laid out from the start, aligned with 5 marketable programs including a goal-focused professional volunteer program supporting charities that focus on women and girls, and a Rosie the Riveter inspired initiative to get more women and girls into skilled trades and STEM for good, well-paying jobs.   We uncover an important adjustment to the plan along the way, after recognizing a better approach to achieve their desired impact through advocacy for affordable childcare.     Resources  The Prosperity Project:  https://canadianprosperityproject.ca/   Volunteer matching program:  https://canadianprosperityproject.ca/matching    Rosie Resource Portal https://portal.canadianprosperityproject.ca/   2022 Annual Report Card on Gender Diversity and Leadership: The Zero Report:  https://canadianprosperityproject.ca/data-tracking   Pamela Jeffrey : https://www.linkedin.com/in/pamelajeffery   . Thank you for listening to Impact Conversations with Lynn Fergusson & Sally Fazal . Find out more about our work at Social Impact Advisors: https://socialimpactadvisors.ca