In this episode, Sarah Kingston, co-founder and Chief impact officer of In Good Company, discusses their mission to help good businesses thrive. They define good businesses as those that have a positive impact on people, planet, and communities. Sarah shares how their journey began when she met her business partner, and they discovered the problem of finding and connecting with these impactful businesses. They also highlight the challenges these businesses face in reaching and growing their customer base. Tune in to learn more about how In Good Company is bridging the gap between consumers and businesses making a difference. EPISODE HIGHLIGHTS           [00:00] Introduction           [00:36] Discovering problem.           [03:55] Social and environmental impact of business.           [05:27] Acquiring first customer.           [06:36] Advice to future founders.           [07:50] Being part of the impact hustlers. KEY LESSONS & QUOTES “Building social presence helped us acquire our first customers”  “My advice to founders is to find business partners that share your values and goals” ‘’We define good businesses as those that are having a positive impact on people, planet, and or communities.” Never miss an episode Support the show Support the show