Welcome to another power-packed episode of Impact Theory, I’m Tom Bilyeu!  In today’s episode, I’m joined by my wife Lisa Bilyeu for a super deep, insightful conversation around what women actually desire in a guy and WHY; how to become irresistible to the opposite sex; and the complexities of personal choices in the context of societal expectations, gender roles, and personal fulfillment. Lisa Bilyeu is an entrepreneur, producer, best-selling author, public speaker, and host inspiring and empowering women (and men!) to build their confidence and change their life. Lisa co-founded the billion-dollar brand Quest Nutrition, is co-founder and president of Impact Theory Studios, and she has built a global audience while creating an impressive slate of content that has been viewed over half a billion times. Be sure to get your copy of Lisa’s recently updated book, Radical Confidence, here: https://radicalconfidence.com/ This is just Part 1 of our conversation, so make sure you don’t miss Part 2 of this convo for even more insights from Lisa Bilyeu. Be sure to get your copy of Radical Confidence, just updated with a new chapter and released in paperback, here: https://radicalconfidence.com/ Follow Lisa Bilyeu:  Website: https://www.radicalconfidence.com/  Instagram: https://www.instagram.com/lisabilyeu/  Facebook: https://www.facebook.com/lisabilyeu  Order “Radical Confidence”: www.radicalconfidence.com/  Follow Tom Bilyeu:  Website: https://impacttheoryuniversity.com/  X: https://twitter.com/TomBilyeu Instagram: https://www.instagram.com/tombilyeu/ If you want to dive deeper into my content, search through every episode, find specific topics I've covered, and ask me questions. Go to my Dexa page: https://dexa.ai/tombilyeu Themes: Mindset, Finance, World Affairs, Health & Productivity, Future & Tech, Simulation Theory & Physics, Dating & Relationships SPONSORS: For comprehensive financial news and analysis, visit the brand behind every great investor, https://yahoofinance.com. save on the perfect gift by visiting https://auraframes.com/IMPACT to get $30-off plus free shipping on their best-selling frame.   Use this link and Hartford Gold will give you up to $15,000 dollars of FREE silver on your first qualifying: order.offers.americanhartfordgold.com/content-affiliate/?&leadsource=affiliate&utm_sfcampaign=701Rb000009EnmrIAC Sign up for a one-dollar-per-month trial period at https://shopify.com/impact  Explore the Range Rover Sport at https://landroverusa.com. Go to https://ground.news/tom and you can get 40% off unlimited access this month.  https://bit.ly/GroundImpact Go to https://go.lumen.me/impact and get $50 off your Lumen! Get 5 free AG1 Travel Packs and a FREE 1 year supply of Vitamin D with your first purchase at https://drinkag1.com/impact. Secure your digital life with proactive protection for your assets, identity, family, and tech – Go to https://aura.com/IMPACT to start your free two-week trial. Take control of your gut health by going to https://tryviome.com/impact and use code IMPACT to get 20% off your first 3 months and free shipping. ***Are You Ready for EXTRA Impact?*** If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.  *New episodes delivered ad-free, EXCLUSIVE access to hundreds of archived Impact Theory episodes, Tom AMAs, and so much more!* This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day. *****Subscribe on Apple Podcasts: https://apple.co/3PCvJaz***** Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices