"How Purple found a way to mold a new future for the mattress industry" Join us this week in Lehigh, Utah to “feel the float” with CEO of Purple mattresses, Joseph Megibow! Born in a family of musicians and artists, Joe learned at an early age the importance of curiosity and imagination in creating the best human experiences. Watch this episode to learn about how to build a brand that connects with consumers, the importance of understanding the mechanical and human sides of your business, and the pillars of success necessary for any business.  Support the show (https://imanetwork.org)