Tatiana Kolovou is an award-winning teaching professor in the department of Management and Entrepreneurship at the Kelley School of Business, Indiana University. Tatiana teaches Cross Cultural and Business Communication to MBA, undergraduate students and executives. Tatiana has reached over 10 million learners in multiple courses through her online platform. Her emphasis on communication, resilience and workplace effectiveness - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:05) Tool: The four building blocks of communication (01:28) Technique: Focusing on the audience (02:26) Tip: Tailoring your message (04:16) Tip: Understanding the message beyond words (05:55) Tip: The role of context in communication (06:49) Tool: The power of listening (08:32) Tool: Practical listening skills (15:50) Tip: Making your message stick (16:16 )Technique: Using alliteration and concrete examples (21:26) Tip: The impact of analogies and metaphors (22:41) Tool: The art of chiasmus (24:24) Conclusion