Brand Positioning with Kathy Guzmán Galloway, The Clarity Wizard

Listen now

Description

IN CLEAR FOCUS: Kathy Guzmán Galloway, a seasoned CPG strategist known to her clients as The Clarity Wizard, shares insights on her unique brand positioning framework and the impact of consumer research on effective brand strategy. Kathy discusses the role of multicultural marketing in brand positioning and future trends shaping the CPG space. Learn how brand positioning can help tell compelling brand stories and stay relevant in today's rapidly changing consumer landscape.

More Episodes

See all »

Collaboration is the New Competition with Priscilla McKinney

IN CLEAR FOCUS: In this week's episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of “Collaboration is the New Competition,” shares her insights on shifting mindsets in marketing and advertising. Learn about Priscilla's proven framework for successful collaboration and...

Published 06/18/24

In Clear Focus

Published 06/18/24

Omneky: AI-Driven Ads At Scale with Matt Swalley

IN CLEAR FOCUS: Guest Matt Swalley, co-founder and Chief Business Officer at Omneky, discusses his AI-driven advertising technology startup. Matt explains how Omneky's platform leverages AI and computer vision to generate and optimize personalized digital ad creative at scale, showcasing several...

Published 06/11/24