Mediaweek editor, James Manning interviews Tamie Williams, a woman who lives and breathes radio. With 20 years’ media experience, now as National Head of Direct Sales she not only drives revenue but develops training plans for teams across the country. Her passion for coaching and development landed her a NOVA Entertainment award for Most Outstanding Leader. “I’ve always been very passionate about sales, been very passionate about people, if you do your job consistently to the best of your ability, it will lead you down a path where you can add the most value to the business and clients.”