Welcome to Episode 60 of the In Her Wallet Podcast! This week Sofiia is joined by Olessia Lapina, a seasoned talent leader with 10 years of experience holding key roles in renowned global organizations like Tiffany&Co, Louis Vuitton Moet Hennessy and Fairmont Hotels. In this episode, Sofiia and Olessia talk about building a strong personal brand, ways it can advance your career, help grow network and increase personal income. Key takeaways: 00:00 What we're talking about today 02:10 Get to know Olessia 05:47 What is a personal brand in workplace 08:49 How to leverage personal brand for your career 10:04 Using online platforms like LinkedIn 14:47 For those just starting out & navigating a change 16:07 For those building brand within a company 18:30 Strategically using your brand to career transition 21:00 Does HR or Hiring Manager look at your Instagram? 23:07 How to navigate walking into new position/new company 26:45 How to communicate unique value you bring 28:48 Two real-life cases of career change & personal branding 33:37 Tip to start building your brand 35:09 What is financial freedom to you & how to achieve it *Watch this episode in video format on YouTube* If you like this episode, let Sofiia know! Take a screenshot of this page & tag her in your IG stories @sofiiasalimova & @inherwalletpodcast, or simply send her a DM! You can also support the production of In Her Wallet Podcast via this link. Episode resources: Olessia Lapina on Instagram and LinkedInLapina Consulting WebsiteSupport the showThank you for listening! If you like the show, please leave us a 5-star review and follow us on your podcast platform of choice. It's a free way to support what we do and help us grow to reach more women on path to financial success. Subscribe to In Her Wallet on YouTube In Her Wallet Instagram, TikTok and Threads