Selling the merits of the Gold Coast Suns to a largely apathetic industry might be the toughest job in football. But as explained in this episode of In The Game, the club's chairman Tony Cochrane is up for the fight. The colourful and passionate Cochrane is seeking AFL assistance for the Suns, who are about to secure a second wooden spoon in their nine-season existence, which has never seen them placed higher than 12th. A highly successful businessman who never finished high school, Cochrane also reveals his dealings with music icons Frank Sinatra and Mick Jagger.