Today’s panelists are Megan Reamer is the co-founder and CEO of Jackson’s Honest, a healthy foods company. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Patrick Vlaskovits is an entrepreneur and 2 time New York Times bestselling author. His writing has been featured in the Harvard Business Review and the Wall Street Journal, and he speaks at technology conferences worldwide. And our third panelist is Bret Boyd is the CEO of Knoema, a software platform for data access and discovery. At Knoema, Bret and his team build tools to help public and private-sector organizations make better decisions with data.   During today’s episode, I’m interviewing not one, but three exceptional CEOs. This episode is a bit different than my other podcasts, as it’s a live podcast where I’m extracting the panelist’s best insights on business, marketing, creativity, and leadership.   In this broadcast, Patrick, Megan, Bret and I talk about:   How did Megan differentiate her product in a saturated marketplace Why a successful product usually stems from need How did Patrick perceive and evaluate pockets of opportunity for his business Where in the value chain should you focus your efforts In what ways did Brett implement business cycles as a founder and founder How do the panelists incorporate partnerships into their business How to conduct market research? What would keep someone from rolling out a new product?  In what ways should you organize your business to profit from extreme growth How to think and act like an entrepreneur as a member of an organization When hiring, how can you find and hire employees who can drive a business and organization forward How do you properly measure employee performance so you know if someone is genuinely not pulling their weight   The audience Q&A is from 42:40 - 57:00.   How does Megan think about new extremes in her business What has Megan done to get her business story out to consumers When is the right time to say yes this is a successful investment How can you handle personal risk and stick with your decisions Has Megan ever felt like she had to compromise her values as a mother or woman   How to Connect with Patrick, Megan, Bret:   Megan Reamer Patrick Vlaskovits Bret Boyd    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:     Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.