Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing is Nuts, the host of Ditching Hourly and writes a daily newsletter on pricing for independent professionals.   During today’s conversation, Jonathan breaks down the idea of ditching hourly rates and why you should think about shifting more towards the less limiting avenue of value pricing. My big takeaway from today’s conversation was that if you are selling services professionally, hourly billing is probably not the way to go. It limits your upside profit potential and it can also harm relationships with longer term clients. In this broadcast, Jonathan and I talk about:   How did Jonathan venture into this space What are the issues with hourly billing In what ways could hourly billing seem like a trap How does switching from hourly billing increase efficiency What are the benefits of selling outcomes vs selling time/hours What are the issues of trust with buyer and seller in relation to time and cost What is the importance of discussing desired outcomes with buyer to minimize wasted time What are the negatives of a buyer hiring someone on a project basis  The benefits of offering a guarantee How does value pricing work What is the difference between value pricing and tiered pricing  How to create incremental options What is the process when booking a client Why does Jonathan call the meetings an “interview”   How to Connect with Jonathan:   valuepricingbootcamp.com   Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:   Subscribe to In The Trenches on iTunes   Listen to In The Trenches on Spotify   Get your weekly dose of In The Trenches on Google Play     How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.