In this episode of the Inbound4Cast, I talk to Isar Meitis about how to use AI for B2B marketing. Isar answers the following questions: - What tasks does Isar think AI excels at for ideation? - How can AI be used for strategic conversations? - How does Isar use AI for data analysis? - What does Isar say is a common problem with data in marketing? - How can AI help with qualitative data analysis? - What example does Isar give of using AI for comparison of landing pages? - What does Isar think will happen to organic traffic and SEO in the next couple years? - How might AI impact B2B sales calls? - How could AI be used to personalized website content for each visitor? - Why does Isar think Google will eventually win the AI race? - What was Isars analysis of why Google launched the different Gemini models? - Why does Isar think developing better than GPT-4 quality is challenging? - What are Isars concerns about the speed of AI advancement?