In this episode of the Inbound4Cast, I talk to Bogdan Babyak (CMO at SE Ranking) about B2B marketing and organic growth for SE Ranking. - The importance of a SEO platform - Tracking Google rankings for Search Generative Experience - Which marketing goals and KPIs are important for SE Ranking? - Which content formats and tactics work for SE Ranking? - What does the content creation process look like at SE Ranking? - How does SE Ranking generate leads? - How does SE Ranking generate a strong brand? - How does SE Ranking utilize influencers? - What change occurred in SE Ranking's focus over time?