In this episode, we speak with Abhijeet & Vanshika, Co-Founders of KNYA Med - an apparel brand built for medical professional. KNYA is building for healthcare, what Nike is for athletes. They are a very unique brand with a very distinct journey and they are only just getting started. https://knyamed.com/ - you can check them out here. This was one of the most interesting brands we have hosted on the show and definitely a very fascinating duo of founders, who have shared very deep insights about the founder life and building in a very different market. Here are the show notes. Hope you like the episode! Follow KNYA, Vanshika, Abhijeet and Jivraj (the host) for more interesting insights, cheers! 00:00 - Preface 01:24 - How KNYA came to life? 03:40 - How to solve for Doctors? 06:40 - Vanshika's Background 09:10 - Abhijeet's Background 11:45 - What is the Market that KNYA is going after? 15:15 - Market Segmentation in Healthcare Apparel 17:13 - Product Range for Medical Professionals 21:54 - Supply Chain Innovation from KNYA 26:49 - Sustainability in Fashion 30:25 - Trust with Doctors 34:00 - Content Strategy for KNYA 39:30 - What does Scaling for a Consumer Brand mean in India? 43:38 - Building a Consumer Brand from Bomday? 52:04 - Transferring Empathy in the Team 56:35 - Personality Traits of the Founders 59:00 - Challenges of the Founder life 1:00:30 - What matters to you and why? 1:02:45 - Mission with KNYA