Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White
Description
Jonny White is the founder of Ticket Tailor, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d always wanted. After hitting all his goals, Jonny made the decision to build out a team and bootstrap the company to profitability and beyond. Now with a team of 20+ people, Jonny has a whole new set of challenges he’s dealing with, which we dig into in this episode.
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Timestamps
00:00 Intro
01:51 - Jonny's background
02:48 - The idea for Ticket Tailor
04:39 - Getting those first few customers
05:14 - Reaching £2k MRR and considering fundraising
06:34 - Selling the company
08:00 - Buying back Ticket Tailor
09:17 - Post buy back
11:13 - Hiring a team / going beyond a lifestyle biz
12:12 - COVID
13:59 - Losing motivation post-covid
15:45 - Recommendations
Recommendations
Book: Donut Economics
Podcast: Missing Cryptoqueen
Indie Hacker: Pietro Saccamani
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