In this episode, we spoke with Natali Tshuva, co-founder and CEO of Sternum. Sternum provides cybersecurity and data visibility throughout the product life-cycle process using embedded self-protection and monitoring solutions for resource-constrained devices.   We discussed the cybersecurity threat landscape for IoT devices and why hacking a device is significantly easier than securing a device. We also explored the potential to unlock hidden data points from device operations to provide operational visibility and insights to operators and manufacturers.   Key Questions: What are emerging challenges in the current IoT cybersecurity landscape? What device security capabilities are missing from traditional cybersecurity solutions? What is the decision process for manufacturers and operators in assessing cybersecurity partners? How can cybersecurity solutions be used to better understand device operations and user behavior?