In this episode, we talked with Leonard Marano, President of the Americas at Lectra. Lectra provides Industry 4.0 solutions to bridge the gap between the consumer and the factory bringing precision and flexibility to the design to production process. In this talk, we discussed market trends driving Industry 4.0 adoption including mass customization, sustainability, nearshoring, and workforce shortages. We also explored how manufacturing in the fashion industry is evolving its supply chains to differentiate quality, cost, and speed to market. Key Questions:  ●      How does mass customization affect the current market trends? ●      What factors affect people to invest more in technologies that promote sustainability? ●      How do nearshoring and workforce shortages drive automation?