Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her make better decisions. She’s as relatable as she is fun and we were so thrilled to have her join us for a very lively conversation. For more on Jessica: @howsweeteats www.howsweeteats.com For more about Trove: @trovebusiness www.trovebusiness.com For more about Gush & Grow: @gushandgrow www.gushandgrow.com