The buzz: 'Surround yourself with partners who are better than you are' -D. Ogilvy. Is your company treating your ecosystem as vendors to squeeze and channels to push, not as agile partners to co-innovate with you? Reality check: Small and medium organizations in your ecosystem can bring a different kind of value to innovation than you get from start-ups and big companies. What are the challenges and opportunities of expanding your innovation capabilities to your partner network? The experts speak. Professor Wim Vanhaverbeke, Hasselt University: 'The success of electric cars hinges on the successful alignment of the entire electric-car ecosystem. Uncoordinated investment in the individual pieces is…failure' -Ron Adner. Charles Bennett, SAP: 'I have made this letter longer than usual because I lack the time to make it shorter' -Blaise Pascal. Alejandro Pifarré, SAP:'All of us are smarter than any of us' -Tim Brown. Join us for Partnering-Up: Innovating through Your Ecosystem.