Join Dave Keighron and Dr. Gelareh Farhadian for another episode of Innovation fuel as they talk to John Nwadiani, the CEO of HybisBrands, and learn how he found a hidden opportunity re-creating his favourite childhood beverage—turning it into a popular vegan-friendly drink with high nutritional value. Not only is John, an inspiring entrepreneur, but he was also a student many years ago of Dave here at UCW. So join them for a reunion as they discuss John's journey into entrepreneurship. They have a deep conversation covering John's insights into defining a competitive edge through micro-analysis and R&D. The challenges of handling market uncertainty during the COVID-19 pandemic and the importance of a business plan. Plus, much more! Topics in the episode:  - Business Plan development - PESTL Analysis - Taking the product to Market  - Unique Value Proposition - Scaling a Product