This episode of Innovation Fuel explores the world of Fluevog, a unique shoe company that marches to the beat of its drum.  Dave Keighron and Dr. Gelareh Farhadian dive into Fluvog's niche customer base with CMO Stephen Bailey and learn how they've built a community around artistic vision and self-expression. Challenges like small batch production and adapting to e-commerce are discussed. Fluevog provides an inspirational case study on staying true to your values while running a successful business.