Serge Hermans, Head of Innovation Personal Care at Philips, discusses the role emerging technologies play in enabling new personalized solutions to consumers. In its move beyond products, Philips has implemented a wealth of changes to enable more experimentation and testing with users. Serge deliberates upon a few of his learnings from this work and his current role. This episode was recorded at the Innovation Roundtable workshop hosted by Philips in Amsterdam on AI, Quantum Computing & Digital Experiments. Visit InnovationRoundtable.online to watch this interview and hundreds of other presentations.