Søren Bro, Group Director, Head of Ecosystems & Partnerships at Grundfos, talks about the company’s collaboration model with large players and startups, as well as partnership selection criteria including strategic fit, culture, and values, and how the company is positioning itself in the emerging ecosystems. He also discusses the process of digitalizing solutions, and testing and evaluating new service-based business models. This episode was recorded at the Innovation Roundtable workshop hosted by GE Power in Berlin on Digital Services and Startup Collaboration. Visit InnovationRoundtable.online to watch this interview and hundreds of other presentations.