Lux Machina, a company in Los Angeles specializing in film production, display technology and in-camera VFX, uses LEDs to create immersive movie sets designed to make people feel a part of the story. By producing shots interactively, Lux is speeding up production while reducing costs and its carbon footprint. This week Kristen Meinzer sits down with Phil Galler, co-CEO of Lux Machina, which builds believable realities for movies, virtual concerts and e-sports.