Mélanie Boissier is the fourth generation of their family enterprise Les Vignobles Boissier which was founded in France by her great-grandfather in 1946. For 4 generations, the company has been a passionate and dedicated player in the French wine industry. The company has a rich history and legacy and offers a wide range of products. The fourth generation is now represented by Mélanie Boissier and her brother. She shares her inspiring story with podcast editor & host Martin Roll, and discusses how to navigate generational transitions, work with family members, drive sustainability and innovation in family business, influence a traditional industry, and the role of women in leadership. Mélanie holds a Global Executive MBA (GEMBA) from INSEAD. INSEAD Family Business aims to inspire family business leaders, professionals, and the next generations on how to build and foster long-term success, legacy, and impact of family businesses. Join Martin Roll as he features prominent guests and learn from the diversity of topics that matter most for the long-term management and success of family businesses across generations. Martin Roll is a Distinguished Fellow at the INSEAD Wendel International Centre for Family Enterprise and a global family business & family office expert. INSEAD Family Business explores perspectives and insights, and features some of the best global practices in family business leadership.   Overview: INSEAD Wendel International Centre for Family Enterprise About our programs: INSEAD Family Business Programs Podcast overview: INSEAD Family Business Follow us: LinkedIn Read more: INSEAD - The Business School for the World See omnystudio.com/listener for privacy information.