This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co,  about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles. Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.