This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!