#40 - How to approach your category like it's your first day

#40 - How to approach your category like it's your first day on the job

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Description

Jing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team. Pressed for time? Catch the key takeaways around the 53 minute mark.

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#71 - Leveling up the insights function: From disconnected to connected

Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile...

Published 05/29/24

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#70 - How to use AI to change the game

Steve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.

Published 05/15/24