Lauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success. Pressed for time? Catch the key takeaways around the 52 minute mark. Here’s the link to the TED Talk with Will Guidara we mentioned in this episode.