#47 - Lightning in the bottle: How to be an electrifying brand

#47 - Lightning in the bottle: How to be an electrifying brand leader

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Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing. Pressed for time? Catch the key takeaways around the 42 min mark.

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#69 - How to create and embed an insights department

Jordan Cusner, Head of Guest Insights at Popeyes, discusses how he created an insights department and made it indispensable to business leadership, shares the mantra of insights he lives by and reveals what should be the first slide in every deck you produce.

Published 05/01/24

Inside Insights

Published 05/01/24

#68 - Innovating for the future

Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools.

Published 04/17/24