#61 - Best in snow: The UK’s top Christmas ads 2023
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Description
Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands.
Want more? Get our full analysis of this year's top Christmas ads here.
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