Is the era of automation and AI coming to the seaweed industry? I try to answer this question in my conversation with one of the pioneers of automation and mechanisation in the sector. Here is a short trailer of this episode: click here Among the many topics discussed on this episode, here are some that you might find really interesting: New technologies to disrupt the seaweed industry Principles and strategies behind a serial entrepreneur and how products and services are brought to market Seaweed stabilisation and secondary processing  Automation and mechanisation in seaweed farming  Using data and AI to reduce risk and operational cost whilst increasing the quality and quantity of the biomass Drastically reducing the time required for obtaining a seaweed farming licence The learnings from experiencing the war in Ukraine It has been an absolute eye opener for me to hear the insights and thoughts Morten shared during our chat, I hope you will enjoy it. Useful Links: Morten Kroslid on Linkedin Sirputis: Website, Linkedn, Facebook and Insagram SoftSeaweed: Website and LinkedIn Morten Kroslid's Bio:  Morten Kroslid is CEO of Sirputis, a company providing equipment for seaweed cultivation and processing. He is also Co-Founder of SoftSeaweed, a software solution developed to make seaweed farming businesses more sustainable and profitable. Morten studied Business and Economics in his native Norway and went on, over the years, to become the founder or co-founder of more than 20 start-ups in several different countries. In the last few years he's focused on innovation aimed at enabling the growth of the seaweed industry globally.