Fionnuala Quin is the Founder CEO of Kelpy, a start-up working to create a reliable and ethical bioplastic replacement for the single use packaging items currently choking our oceans worldwide. The daughter of a fisherman, Fionnuala is no stranger to aquaculture and its challenges. Her positive vision of the future is not just driven by her determination to create a positive impact, but it is also supported by a deep understanding of the industry and what it takes to succeed with a seaweed business. Some of the key points covered in our conversation are as follows: How to choose the right product among the wide range of seaweed applications How to bring innovation in an emerging and disruptive industry Market research and validating a business idea The importance of market pull to get out of the lab and drive positive outcomes Finding the right partners to build the business Climate change and the seaweed industry: Fionnuala’s vision for the future The role of seaweed bioplastics and using the soil as a carbon sink Useful Links: Fionnuala Quin on LinkedIn Kelpy: Website, LinkedIn The Paradox of Choice, Barry Schwartz: book and Ted Talk 2040 (documentary) Green Eco Technologies