The story goes something like this... Sports nutrition has gone mainstream, although there are some geographies where it remains "core" and more closely aligned to bodybuilding and the aesthetic focused consumer - the Middle East for example.  But is that true? Well, Victoria Boldison helps us...

Joe Welstead tells you how it is. On start up life, on nootropics, on working with retailers, talking to investors, and creating genuinely better for you products... (amongst many other things). But he certainly doesn't take the path of least resistance, in fact the polar opposite. This is a...

After the success of his first podcast (see episode 2; the story of PhD), we had to have Jason back to discuss his latest venture - HMN24. In fact,  this episode is exactly what this podcast is about - discussing the latest developments and interpretations of sports and active nutrition. But the...